The goal was to create a ‘city map’ for the new store opening in Cologne that showcases the best spots to eat out, have a coffee, and practice yoga while keeping it on brand and communicating the brand’s ethos.
Additionally, I took photos of the new store for the opening.
Layout / Print
We wanted to make sure to display diversity and incorporate different body types since this is a big part of lululemon’s ethos.
I also illustrated some of the landmarks of Cologne for orientation purposes and to make it feel more personal.